A generative-AI system that monitors competitor pricing, assortment, and positioning across channels — turning scattered market signals into merchandising decisions.
BIBA's merchandising team needed a live read on how competitors were pricing and positioning across a fast-moving market — but the data was scattered across channels and impossible to track by hand at the cadence the business moved.
Identified the competitor sources, channels, and attributes that actually drive merchandising decisions.
Multi-source ingestion feeding a generative-AI layer that synthesizes pricing, assortment, and positioning into structured intelligence.
Surfaced the output as merchandising-ready intelligence the team could act on, not another raw data feed.
An end-to-end telehealth system with encrypted video consultations, patient portals, and EHR integration — running around 600 real clinical sessions every week.
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