A GenAI competitor-analysis product for BIBA
A generative-AI system that monitors competitor pricing, assortment, and positioning across channels - turning scattered market signals into merchandising decisions.
- Multi-source
- competitor data unified into one view
- GenAI
- synthesis of pricing & positioning
- Faster
- merchandising decisions vs. manual tracking
The challenge
BIBA's merchandising team needed a live read on how competitors were pricing and positioning across a fast-moving market - but the data was scattered across channels and impossible to track by hand at the cadence the business moved.
How we built it
- 01
Map the signals
Identified the competitor sources, channels, and attributes that actually drive merchandising decisions.
- 02
Build the ingestion + synthesis layer
Multi-source ingestion feeding a generative-AI layer that synthesizes pricing, assortment, and positioning into structured intelligence.
- 03
Deliver decisions, not dashboards
Surfaced the output as merchandising-ready intelligence the team could act on, not another raw data feed.
- GenAI / LLMs
- Multi-source ingestion
- RAG
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Whether you have a brief or just an idea, we'll help you scope a path from concept to production - with compliance built in.